Privacy policy



CEN4GEN is a Canadian owned, licensed corporation that offers quality, important and diverse genetic testing and personalized medicine, as well as advanced genome research services to patients, healthcare specialists and researchers. CEN4GEN services are rendered with cutting edge technologies and use of up-to-date scientific and medical resources from a qualified staff having experience in genome science, bioinformatics, molecular diagnostics and personalized medicine. In addition, CEN4GEN services are undertaken in accredited environments, which further reinforces the high standards, reliability, and quality of CEN4GEN services.


CEN4GEN provides genetic diagnostic, personalized medicine and genome research services. Clients who choose CEN4GEN diagnostic services are required to provide his/her personal health information and family genetic history, name and contact information of his/her health care representative, in conjunction with billing and shipment information. Clients who choose CEN4GEN research services are required to provide billing and shipment information, together with relevant details of their research project.


Brief Statement
This privacy policy is for the exclusive use of this website only and CEN4GEN services.

We value your privacy while you visit our website, provide information, avail our services and interact with the content or services on our site and therefore, we have established a policy below; and your use of this website and CEN4GEN services signifies your acceptance of our Privacy Policy. This Policy demonstrates our commitment to taking all reasonable steps to secure your ‘Personally Identifiable Information’ (PII) that can be used on its own or with other information to identify, contact, or locate an individual, or to identify an individual in context.

Please read the Policy carefully before availing any of our services.


On request of any service from CEN4GEN, customer information is gathered which may include name, address, gender, ethnicity, contact details, service questions, purchase history and medical information for the purpose of completion of transaction/service, marketing, customer service, customer relationship management, placing orders or warranties. CEN4GEN does not distribute, sell or trade personal information to any third party except for only relevant information necessary for shipment with freight companies, its contractors and for completing transactions via financial institutions.

Types and Purpose of Information Collected
CEN4GEN collects different information for specific purposes to provide uninterrupted services. When visits are made to our web site, we collect information about your computer, including the type of operating system and browser you use, your computer’s location, and what pages you visit on our site. CEN4GEN follows voluntary consent practices in the collection and distribution of such information (PII) in compliance with Canadian Privacy laws.

Express Consent Required
CEN4GEN collects sensitive or potentially sensitive information related to purchase history, service questions, service preferences, opinion about the services and health information only after taking express consent from you.

Implied Consent Required
For some specific purposes, CEN4GEN assumes implied consent on the part of the client when he/she proceeds with the transaction or to verify the client’s credit, process a refund or even placing a special order. CEN4GEN collects information related to purchase history, service questions, service preferences, opinion about the services and health information only for the above listed purposes as far as it is necessary to complete the transaction. CEN4GEN does not deny the processing of any transaction on non-submission of such personal information except in circumstances where it becomes Reasonable, Relevant and Really essential to collect it.

Opt-out Consent
CEN4GEN provides options to the clients to opt-out of giving/sharing any personal information related to service questions, purchase history, service preferences and opinion about the services when such information is collected for the purposes of marketing, administering a customer loyalty program, promotional/advertisement purposes or customer relationship management. Such opt-out consent shall be facilitated by an opt-out box/pop-up box which the client may decline or accept. Our website may use your geographical/demographical location for assessing marketing demographics, legal compliance, troubleshooting, and so on. To the extent the information is not mandatory for our services, and you have an option of ‘opt-out’ or decline ‘consent’ to the retention or collection of such information.
CEN4GEN undertakes that the PII shall be used for the specific purpose only and if the information is to be used for any other purpose later, consent of the client shall be required again.

Who Collects the Information?
Business-related, healthcare-related or any other personal information is collected only by CEN4GEN client representative who is responsible for administering information requests. The information is not disclosed to/collected by any other CEN4GEN staff or CEN4GEN contractor where it may be prone to risk of inappropriate use or disclosure. The information related to opinions about services or surveys may be collected by CEN4GEN Market Representatives for marketing/customer service or customer relationship management with prior consent of the client.

When is the Information Collected and how is it Used?
We collect your information when you visit our site or request our services. We may request from you, personal/business/medical information to help enrich your experience with us, and/or to process a service transaction. We collect your information when you subscribe to our opt-in newsletter about services or promotions etc, complete our various forms or submit information on our site. We collect specific information related to family history and personal health for diagnostic testing, and the client is required to provide all such details. The clients are charged for rendered services, namely for diagnostics or research only.

CEN4GEN uses the personal information in three different ways: Firstly, to provide you with improved services that you request; Secondly, to keep you informed about periodic emails regarding additional information about our services providing that you opt-in for such services; and Thirdly, we may use your aggregate responses to improve our services and provide potential clients with better services each time our site is visited.

CEN4GEN transmits information such as name, address, phone number, and bank account numbers to third party financial partners only for the payment process. The information including postal address, name, phone number, email address, purchase history, customer satisfaction information etc may be used for secondary purposes such as marketing, promotions, customer relationship management and warranties.


Security Tools
CEN4GEN website is scanned on a periodical basis for any security loopholes and known vulnerabilities in order to make your visit as safe as possible. To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the Personal Information we collect online. We use regular Malware Scanning to remove any potential threats into the information systems.

We do not use SSL certificate because no payments for services are requested via any payment portal on the website. There is no need for any registration for the purpose of making payments because they are not charged online.

Children Privacy Protection
According to the provisions of Children’s Online Privacy Protection Act (COPPA), children below 13 years of age are not allowed to access online websites or access the contents without parental/guardian’s consent. CEN4GEN is committed to securing the privacy of children and does not intend to solicit or promote its services towards them or attract them. The Federal Trade Commission, the nation’s consumer protection agency, enforces the COPPA Rule, which describes what operators of websites and online services must do to protect children’s privacy and safety online. We do not specifically market to individuals below the age of 18.

Disclosure to Third Parties
CEN4GEN shall not give, sell, rent, loan or otherwise partake any personal information to any third party unless: Firstly, you have consented us to do so; Secondly, law or enforcement agencies require us to do so in response to a subpoena, legal process or a court order and Thirdly, it is mandatory to do so to defend the property rights or intellectual rights of this website, CEN4GEN services or any other related party. We may however share aggregate, non-personal information about the usage of the website with a non-affiliate third party and such information would not fall within the category of PII.

The access to your information is provided to Client Service Representative or Marketing Representative only on ‘Need to Know’ Basis and only Reasonably Relevant information is collected and retained with the corporation. We may disclose financial/medical information only to such affiliated third parties or contractors who are authorized to access it.

Internet Links
We do not offer or include any internet links to third party products or services on our website.

However, any third party links provided to you by any third party vendor crediting our name may be unrelated to us and these websites may use technological tools such as cookies, JavaScript etc to track your IP and such personal information. However, we do not have access to any of their features and do not guarantee your security against the use of such information by these websites. You may find their respective privacy policy on their websites or you may contact the operator, for which we are not responsible.

Google Analytics
Google, as a third party vendor, uses cookies to serve ads on our site. Google’s use of the DART cookie enables it to serve ads to our users based on their visit to our site and other sites on the Internet. Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy. We along with third-party vendors, such as Google, use first-party cookies (such as the Google Analytics cookies) identifiers together to compile data regarding user interactions with ad impressions, and other ad service functions as they relate to our website.

Users can set preferences for how Google advertises to you, using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising initiative opt out page or permanently using the Google Analytics Opt-Out Browser add on.

Tracking Behavioral Patterns
We do not use cookies to track how visitors use our Web site. If we change the services provided through our Web site to require the use of “cookies”, we will inform you by updating this privacy statement.

Accessing and Updating Information and Preferences
Users or clients have a choice to update their personal information which they want to disclose to our website and third party affiliates for any purpose. We make continuous efforts to identify any personal or sensitive personal data or information and rectify any defect/deficiency in it. We may deny to process requests that may infringe privacy of others or would be prima facie impractical.

Destruction of Information
CEN4GEN collects and stores contact information, purchase information, health information and other information in paper format and electronic files. CEN4GEN destroys any old file relating to such personal information that is no longer required for the specific purpose for which it was collected. CEN4GEN undertakes that the confidentiality and privacy of these records are not infringed.


Customer/client/visitor desirable to remove, correct, alter or modify his/her personal information in our database must contact (in writing) our privacy officer at the following address:

Name: CEN4GEN Institute for Genomics and Molecular Diagnostics
Address: 6756 – 75 Street NW, Edmonton, AB T6E 6T9
Phone: 1 844-236-4436

You can also contact the Provincial or Territorial Privacy Commissioner’s office for more information:

Alberta Office of the Information and Privacy Commissioner of Alberta
410, 9925 – 109 Street, Edmonton, Alberta T5K 2J8
Phone: (780) 422-6860
Toll Free: 1-888-878-4044
Web Site:

We generally comply with the Fair Information Practices in compliance of which, in case of occurrence of any data breach, we shall notify the users via email within seven (7) business days. The customers/clients/individuals have a right of redressal by taking recourse to courts or government agency to investigate and/or prosecute non-compliance by data processors.


We collect your contact information in order to send you updates and information about our services, process orders, respond to queries and improve marketing strategies. We undertake not to use false or misleading subject or email addresses, include the incorrect address of our headquarters in any communication via mails, honor opt-out/unsubscribe requests. We rapidly allow users to conveniently opt-out by providing links. We shall promptly remove all correspondence history when you unsubscribe from our services except for the records that are reasonably necessary for us to retain for any future references.


Our website may update and change its privacy policy at its discretion and hence it is strongly advised that you periodically view the policy before using any of the features of our website and services.


The content of this website shall not be duplicated/copied/modified without written prior approval of the operator. Violation of any intellectual property of any product/design/document on the website shall be deemed illegal and appropriate action shall be taken forthwith.

Specific questions and comments should be directed to the appropriate department via our Contact Us page. While we make every effort to respond to all correspondence within 1 business week, we cannot guarantee a response to every electronic communication.